Coursework - Pre-production Planning

TikTok video treatments

Video 1 - Music video; Vandalise:

- Music video sneak peek
- Promotes physical album release, music video release and Spotify
- Showcases the video to audiences

Video 2 - Interview with band member:

- Interview involving lead member of the band.
- Questions regarding the band; my band's members will be mysterious, and that only the lead is publicly known
- Showcase of behind the scenes production of music
- Promotion for new album at the end
- Videos of real life footage; people who aren't the lead are blurred out

Video 3 - Merchandise/promotion:

- TikTok video promoting the band's upcoming tour and merchandise
- Music playing in the background; synced to video
- First half showcases the tour, second half showcases the merch
- Images shown of upcoming merch; clothing and collectable toys shown

Mise-en-scene

Costume

Primarily consisting of normal, urban teenage outfits. Meant to represent a sense of familiarity with the audience and hopefully makes the music more relatable to a younger, rebellious youth. 

Lighting

Depends on the mood. More "serious" songs will be low-key lit whilst more brighter songs will be more lighter and colourful in appearance. Variance in lighting helps to make videos stand out against each other. 

Actors

Lead actor of the band shown only. Rest of the band mysterious and hidden. Creates a sense of mystery within the audience.

Make-up

Primarily none; relates to costume. Allows my audience to relate more to the band and helps them seem more "real" and "authentic" compared to other bands. Shows that my actor is a regular person underneath all the glamour.

Props

Depends on the music video, but I'll showcase everyday props such as pen and paper and phones and such. This reinforces the "familiar" aspect of my band - audiences will have seen these items every day, which again makes everything seem more real; maybe even incorporating hyper-reality.

Setting

My music videos will primarily be set in locations in or around London. The urban setting is perfect for my band as it'll once again highlight a sense of familiarity and realness to everything despite the foreign elements such as the lyrics. It reminds the audience of the diversity of my band.

Shot List

Click here for the shot list.

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