Radio - Introduction

Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:

1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

Even though the medium of radio is being heavily challenged, it still manages to prevail nowadays and still inform/entertain billions.

2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Curran and Seaton - Media output is concentrated in the hands of a few companies/people

David Hesmondhalgh - The media put profit before creativity

Livingstone and Lunt - Media regulation should have a consumer-based approach

3) What is the definition of public service broadcasting?

The term “public service broadcasting” refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

1. Universal appeal – across the board the programming will have something for all an everyone, meaning audiences always stay entertained.

2. Contribution to national identity and sense of community – programmes which unify and connect with audiences more.

3. Universal geographic accessibility – you can listen to radio anywhere in the country, allowing viewers to access it from wherever.

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

PSB radio may be on its last legs, which is evident as radio as a media is getting less and less popular. I agree somewhat, but not fully. I believe radio will still exist in the future.

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