DMeC - Dyari Media Coursework

Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  Even though the medium of radio is being heavily challenged, it still manages to prevail nowadays and still inform/entertain billions. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Curran and Seaton - Media output is concentrated in the hands of a few companies/people David Hesmondhalgh - The media put profit before creativity Livingstone and Lunt - Media regulation should have a consumer-based approach 3) What is the definition of public service broadcasting? The term “public  service broadcasting” refers to broadcasting intended  for public benefit rather than to serve purely commercial  interests. 4) Look at the list of ...

Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? The article describes postmodernism as a cultural  movement that distrusts all  established philosophies and  frequently experiments with  the medium it is presented in. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'? He suggests there comes a need  to test the boundaries of what a text  is. 3) What is metatextuality? Metatextuality - when a text draws  attention to the fact that it is a text 4) What is the repeated phrase on the cartoon on postmodernism on page 28? " Postmodernism is a cultural movement th...

Background and historical contexts Read this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually. Answer the following questions: 1) Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer connects Ghost Town to cinematic soundtracks + music hall tradition because its composition creates an atmospheric, moody sound . This evokes feelings of anxiety and unease in audiences , similar to the emotional impact of film scores and traditional British music hall performances. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone emerged from the Mod and Punk subcultures . It mixed Jamaican ska and rocksteady with the energy and attitude of punk, which led to a movement that included black and white musicians and audiences . 3) What social contexts are discussed regarding the UK in 1981? In 1981, the UK faced a recession, which led to a lot of people losing their jobs + there was a lo...

Wider reading on race and Old Town Road Answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Visual clues and/or denotations include cowboy hats, cow prints, rhinestones, and fringed suede jackets. 2) How did the Yeehaw agenda come about?  In 2018, black pop-culture figures started to dress in cowboy/western outfits . In September of that year, it was dubbed the "Yeehaw Agenda" by Bri Malandro, who's a pop-culture archivist from Texas. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  That's because the imagery and representation of cowboys has been predominantly white for a while. Historically, audiences never saw much of black cowboys - nowadays, you see much more of them, and the representation nowadays is much more ensemble/diverse . 4) How has the black cowboy aesthetic been reflected by the fashion industry? It's been represented heavily in the fa...

Background and cultural contexts Answer the following questions:  1) What is the big debate regarding Old Town Road and genre? - Billboard had removed the song from the country music charts as they didn't believe it was a country song - This caused a national debate and people theorised it may be due to other reasons (e.g. racism) 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? - Lil Nas X was a Soundcloud rapper and originally posted Old Town Road on there - It quickly grew to viral fame on social media sites - It was bought by record labels after it became a viral success 3) What is the Yeehaw agenda? - The "Yeehaw Agenda" was a cultural movement that mixes + celebrates Black cowboy culture and aesthetics - Challenges current stereotypes of cowboy culture as they featured predominantly white people 4) How did the story become a debate about race in America? - The removal of the song from the charts sparked national d...

1) What is the purpose of a music video? - To sell products like the song, the album, related merchandise, concerts, and sometimes films - To allow the audience full access to the song while promoting it 2) How has the digital age changed the production and distribution of music videos? - Music videos are easily accessible online anytime, through sites like YouTube - It reduced the need to buy CDs and vinyls since people could hear songs for free - Record companies now upload official videos to platforms and provide legal ways for audiences to download them 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? - Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media - VEVO is a video hosting site made specifically for music videos; i t was created to officially host videos, control distribution, and earn advertising revenue 4) What are the key conventions of a music video? - movement - narrative - band / artist - intertextuality 5) How c...