Introduction to Music Videos
1) What is the purpose of a music video? - To sell products like the song, the album, related merchandise, concerts, and sometimes films - To allow the audience full access to the song while promoting it 2) How has the digital age changed the production and distribution of music videos? - Music videos are easily accessible online anytime, through sites like YouTube - It reduced the need to buy CDs and vinyls since people could hear songs for free - Record companies now upload official videos to platforms and provide legal ways for audiences to download them 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? - Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media - VEVO is a video hosting site made specifically for music videos; i t was created to officially host videos, control distribution, and earn advertising revenue 4) What are the key conventions of a music video? - movement - narrative - band / artist - intertextuality 5) How c...